International marketing
Vern Terpstra ; Ravi Sarathy
| Year of publication: |
1997 ; 7. ed.
|
|---|---|
| Authors: | Terpstra, Vern ; Sarathy, Ravi |
| Publisher: |
Fort Worth, Tex. [u.a.] : Dryden Press |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-018022-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004347626