International product rollout strategies and performance : the moderating effects of product innovativeness, order of entry and firm size
Nik Mohd Hazrul Nik Hashim and Amin Ansary
| Year of publication: |
2023
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|---|---|
| Authors: | Nik Mohd Hazrul Nik Hashim ; Amin Ansary |
| Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 21.2023, 3, p. 369-399
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| Subject: | firm size | launch strategy | new product performance | order of entry | product innovativeness | Betriebsgröße | Firm size | Innovation | Produktentwicklung | New product development | Markteintritt | Market entry | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIM.2023.133937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014387963