International strategy for SMEs : criteria for foreign markets and entry modes selection
Year of publication: |
2014
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Authors: | Musso, Fabio ; Francioni, Barbara |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 21.2014, 2, p. 301-312
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Subject: | Entry mode selection | International market selection | International marketing strategy | Small- and medium-size enterprises | KMU | SME | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Globalisierung | Globalization | Strategisches Management | Strategic management |
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