Internationale Kommunikationspolitik für Investitionsgüter
Rainer Schnauffer
| Year of publication: |
1999
|
|---|---|
| Authors: | Schnauffer, Rainer |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verl. |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Werkzeugmaschinenbau | Machine tool industry | Kontingenztheorie | Contingency theory | Schätzung | Estimation | Theorie | Theory | Deutschland | Germany | Welt | World | Internationales Marketing | Kommunikationspolitik |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 322 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 1998 |
| Notes: | Literaturverz. S. 295-322 |
| ISBN: | 3-8244-6833-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000998204