Internationale Sortimentsgestaltung und -steuerung auf Basis von Category Management
Zsuzsa Németh
| Year of publication: |
2010
|
|---|---|
| Authors: | Németh, Zsuzsa |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Sortiment | Retail assortment | International | Category Management | Category management | Strategisches Management | Strategic management | Einzelhandel | Retail trade | Handelskette | Retail chain | Multinationales Unternehmen | Transnational corporation | EU-Staaten | EU countries | Sortimentspolitik | Kategorienmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 346 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Tübingen, Univ., Diss., 2010 |
| ISBN: | 978-3-631-61084-8 |
| Classification: | Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008689094