Internationales Marketing
Klaus Backhaus; Joachim Büschken; Markus Voeth
| Year of publication: |
1996
|
|---|---|
| Authors: | Backhaus, Klaus ; Büschken, Joachim ; Voeth, Markus |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | XIV, 306 S. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 287 - 302 |
| ISBN: | 3-7910-0799-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000565390