Internationales Marketing-Management
Heribert Meffert ; Joachim Bolz
| Year of publication: |
1997 ; 3., überarb. und erg. Aufl
|
|---|---|
| Authors: | Meffert, Heribert ; Bolz, Joachim |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Internationales Marketing | International marketing | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 344 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 315 - 334 |
| ISBN: | 3-17-014912-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000973779