Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Andrea Pontiggia and Tiziano Vescovi
| Year of publication: |
2014
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|---|---|
| Authors: | Pontiggia, Andrea ; Vescovi, Tiziano |
| Published in: |
The globalisation of Chinese business : implications for multinational investors. - Oxford : Chandos Publ., ISBN 1-84334-768-7. - 2014, p. 97-121
|
| Subject: | marketing strategy | organisation design | international management | organisational structures | international business | medium-size enterprises | Multinationales Unternehmen | Transnational corporation | China | KMU | SME | Strategisches Management | Strategic management | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Internationales Management | International management | Organisationsstruktur | Organizational structure | Internationale Geschäftsbeziehungen | International business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016663