Internationalization and knowledge-based strategies of European trade show organizers in Asia : the case of Messe Frankfurt
Year of publication: |
2015
|
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Authors: | Rinallo, Diego ; Golfetto, Francesca |
Published in: |
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region. - Cheltenham, UK [u.a.] : Edward Elgar, ISBN 978-1-78254-808-9. - 2015, p. 67-92
|
Subject: | Messe Frankfurt GmbH | Veranstaltungswirtschaft | Event sector | Europäisch | European | Globalisierung | Globalization | Wissenstransfer | Knowledge transfer | Asiatisch-pazifischer Raum | Asia-Pacific region |
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