Internationalization of Indian firms : an exploratory study of two firms from the Tyre industry
| Year of publication: |
October-December 2016
|
|---|---|
| Authors: | Parthasarathy, Sundar ; Momaya, Kirankumar S. ; Jha, Shishir K. |
| Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 22.2016, 4, p. 324-350
|
| Subject: | Entry mode | international competitiveness | internationalization motives | tire industry | typology for internationalization | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Internationaler Wettbewerb | International competition | Reifenindustrie | Tyre industry | Indien | India | Markteintritt | Market entry | KMU | SME |
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