Internationalization Processes : The Case of Automotive Suppliers in China

The article introduces a conceptual framework of internationalization processes and provides case study-based empirical insights. The aim is to analyze combinations of internationalization strategies and modes that automotive suppliers expanding into China have chosen and their evolution paths over time. In addition, the authors identify parameters that may explain why foreign entrants change their internationalization strategies and modes over time.

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Year of publication:	2006
Authors:	Kaufmann, Lutz ; Jentzsch, Andreas
Institutions:	Lehrstuhl für Internationales Management & Beschaffung <Vallendar>
Published in:	WHU Otto Beisheim School of Management, Vallendar - Lehrstuhl für Internationales Management und Beschaffung - Publikationen Journal of International Marketing ; 14 (2006) 2, S. 52-84
Subject:	Kraftfahrzeugindustrie \| automobile industry \| Internationales Marketing

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Extent:	207872 bytes 34 p. application/pdf
Type of publication:	Article
Language:	English
Classification:	Industrial management ; Management of traffic. Tourism ; Individual Articles ; China
Source:	USB Cologne (business full texts)

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