Internet advertising effectiveness: The effect of design on click-through rates for banner ads
| Year of publication: |
2007
|
|---|---|
| Authors: | Robinson, Helen ; Wysocka, Anna ; Hand, Chris |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 26.2007, 4, p. 527-542
|