How Internet Advertising Works - This paper reviews research on the impact of different forms of online advertising presents the authors' analysis of the findings, and suggests directions for future research
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|Authors:||Briggs, Rex ; Stipp, Horst|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 2, p. 84
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