Internet banking, customer perceived value and loyalty : the role of switching costs
Samar Rahi and Mazuri Abd Ghani
| Year of publication: |
April-June 2017
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|---|---|
| Authors: | Rahi, Samar ; Ghani, Mazuri Abd |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2017, 2, p. 61-67
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| Subject: | Internet banking | Customer perceived value | Switching costs | Customer loyalty | Moderating Regression | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4172/2168-9601.1000188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011752818