Extent: | 302 S. Ill., graph. Darst. 23 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Ratgeber ; Guidebook |
Language: | German |
Notes: | Literaturverz. S. 284 - 294 Enth. 13 Beitr. Gb. : DM 49.00, sfr 49.00, S 358.00 |
ISBN: | 3-280-02654-7 |
Classification: | Betriebliche Information und Kommunikation ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001532553