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The birth of internet marketing communications
Steinbock, Dan,
Internet-Branding für Offline-Marken : Besonderheiten und Herausforderungen der Online-Positionierung
Köstinger, Petra, (2008)
Internet marketing 100 success secrets : Internet marketing 100 success sectres - online marketing's most asked question on how to manage affiliates, techniques, advertising, programs, solutions, strategies abd promotion of an internet business
Harris, Jason, (2008)
E-tail constraints and tradeoffs
Hofacker, Charles F., (2008)
Marketing communication strategy in the age of interactive media
Hofacker, Charles F., (2021)
The growing importance of software as a driver of value exchange
Hofacker, Charles F., (2019)