Internet marketing : integrating online and offline strategies
Mary Lou Roberts
| Year of publication: |
2003 ; International ed.
|
|---|---|
| Authors: | Roberts, Mary Lou |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Internet marketing | Telemarketing | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 471 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-112417-9 ; 0-07-282703-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004765986