Internet marketing : reaching customers anytime, anywhere, any platform
Patrick Duparcq; Richard C. Hanna; Paul D. Berger
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Hanna, Richard ; Berger, Paul D. |
| Publisher: |
Lombard, Ill. : Marsh Publications |
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Wettbewerbsstrategie | Competitive strategy | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Marketingmanagement | Marketing management | Rechnerbetrieb | Computer operations |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 346 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Marketing in the information age -- Technology and marketing strategy -- Competing without boundaries -- Measuring online consumer behavior -- Building customer relationships -- Online communities -- New product development and E-enabled products -- E-enabled product launch and product management -- E-enabled channel management and online channels -- Online retailing and personal selling -- E-enabled pricing management -- E-enabled communications management -- E-enabled advertising -- Future technologies and marketing. 0908 |
| ISBN: | 978-0-9713130-3-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830828