Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
Stephen K. Callaway
| Year of publication: |
2010
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|---|---|
| Authors: | Callaway, Stephen K. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2010, 2, p. 199-221
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| Subject: | Musikwirtschaft | Music industry | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Zielgruppe | Target group | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977949