Extent:
XXXI, 702 S.
Ill., graph. Darst.
27cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: English
Notes:
Includes bibliographical references and index. - Previous ed.: 2006
ISBN: 0-273-71740-5 ; 978-0-273-71740-9
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003767227