Internet marketing : strategy, implementation and practice
David Chaffey; Fiona Ellis-Chadwick; Richard Mayer; Kevin Johnston
| Year of publication: |
2009 ; 4. ed. [,repr.]
|
|---|---|
| Authors: | Chaffey, Dave ; Ellis-Chadwick, Fiona ; Mayer, Richard ; Johnston, Kevin |
| Publisher: |
Harlow, England [u.a.] : Prentice Hall/Financial Times |
| Subject: | Electronic Commerce | E-commerce | Marketing | Internet | Online-Marketing | Internet marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXI, 702 S. Ill., graph. Darst. 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2006 |
| ISBN: | 0-273-71740-5 ; 978-0-273-71740-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003767227