Internet media planning : an optimization model
Janghyuk Lee and Laoucine Kerbache
| Year of publication: |
2005
|
|---|---|
| Authors: | Lee, Janghyuk ; Kerbache, Laoucine |
| Publisher: |
Seoul |
| Subject: | Werbung | Advertising | Werbeträger | Advertising media | Internet | Marketingmanagement | Marketing management |
| Extent: | 29 S graph. Darst |
|---|---|
| Series: | KDI School working paper series. - Seoul : [Verlag nicht ermittelbar], ZDB-ID 2143763-4. - Vol. 05,02 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Internetausg.: http://library.kdischool.ac.kr/publication/paper_download.asp?lb_no=500&lb_title4=WP05-02(%EC%A0%9C%EC%9E%91%EC%9A%A9).pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002879962