Interpretive consumer research : paradigms, methodologies & applications
Suzanne C. Beckmann ... (eds.)
| Year of publication: |
2001 ; 1. ed., 2. impression
|
|---|---|
| Other Persons: | Beckmann, Suzanne C. (contributor) ; Elliott, Richard H. (contributor) |
| Publisher: |
Copenhagen [u.a.] : Handelshøjskolens Forlag |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Marketingtheorie | Marketing theory | Verbraucherforschung | Aufsatzsammlung | Verbraucherverhalten | Forschungsmethode | Interpretation |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 365 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [321] - 358 |
| ISBN: | 87-16-13491-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001528031