Interview with Michael E. Gerber : Interview by Ruth Young
Purpose – An interview with Michael E. Gerber, best selling author of The E‐Myth Revisited and E‐Myth Mastery . Design/methodology/approach – This briefing is prepared by an independent interviewer. Findings – Michael E. Gerber has coached, taught and trained over 50,000 small businesses in 145 countries and has become the world's pre‐eminent small business guru. Originality/value – Provides insights into how to successfully start up a business.