Into the customers' shoes : multimodal practices for customer-centric strategizing
Jarryd Daymond, Stefan Meisiek, Eric Knight
| Year of publication: |
2024
|
|---|---|
| Authors: | Daymond, Jarryd ; Meisiek, Stefan ; Knight, Eric |
| Subject: | affect | customer-centricity | emotions | empathetic competence | multimodality | presentifying | strategy-as-practice | Emotion | Beziehungsmarketing | Relationship marketing | Kompetenz | Competence | Strategisches Management | Strategic management | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/01708406241273792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015271722