Into the matrix : collecting psychometric data from consumers immersed in virtual worlds
Kamal Ahmmad, Elizabeth Howlett, and Andrew Perkins
| Year of publication: |
2024
|
|---|---|
| Authors: | Ahmmad, Kamal ; Howlett, Elizabeth ; Perkins, Andrew |
| Subject: | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2023.2202861 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014574501