Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Paurav Shukla, Veronica Rosendo-Rios
| Year of publication: |
2021
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|---|---|
| Authors: | Shukla, Paurav ; Rosendo-Rios, Veronica |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 30.2021, 1, p. 1-11
|
| Subject: | Symbolic motivations | Veblen | Bandwagon | Snob | Luxury | Emerging markets | China | India | Schwellenländer | Emerging economies | Luxusgüter | Luxury goods | Indien | Konsumentenverhalten | Consumer behaviour | Motivation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2020.101768 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012484850