Extent: | XXIV, 267 Seiten Illustrationen 21 cm x 14.8 cm |
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Series: | Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. Band 63 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Dissertation, Universität Bremen, 2017 |
ISBN: | 978-3-658-19927-2 ; 978-3-658-19928-9 |
Other identifiers: | 10.1007/978-3-658-19928-9 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011740051