Extent:
XXIV, 267 Seiten
Illustrationen
21 cm x 14.8 cm
Series:
Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. Band 63
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Dissertation, Universität Bremen, 2017
ISBN: 978-3-658-19927-2 ; 978-3-658-19928-9
Other identifiers:
10.1007/978-3-658-19928-9 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011740051