Introducing a composite measure of trust in financial services
Year of publication: |
2023
|
---|---|
Authors: | Moin, S. M. A. ; Devlin, James ; McKechnie, Sally |
Subject: | composite measure of trust | financial services | scale development | Trust scale | trust tracker | Vertrauen | Confidence | Finanzdienstleistung | Financial services | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
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