Introducing branded communities in sport for building strong brand relations in social media
Year of publication: |
April 2016
|
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Authors: | Popp, Bastian ; Woratschek, Herbert |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 2, p. 183-197
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Subject: | Branded communities | Brand communities | Customer loyalty | Sponsorship | Social media | Branding, co-creation | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenbindung | Customer retention | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
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