Introducing branded communities in sport for building strong brand relations in social media
Bastian Popp, Herbert Woratschek (University of Bayreuth, Department of Services Management, Bayreuth, Germany)
| Year of publication: |
April 2016
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|---|---|
| Authors: | Popp, Bastian ; Woratschek, Herbert |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 2, p. 183-197
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| Subject: | Branded communities | Brand communities | Customer loyalty | Sponsorship | Social media | Branding, co-creation | Markenführung | Brand management | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenintegration | Customer integration | Markenimage | Brand image | Sponsoring | Kundenbindung | Customer retention | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2015.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011475594