Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects
John F. Gaski
| Year of publication: |
2021
|
|---|---|
| Authors: | Gaski, John F. |
| Subject: | definition | marketing accountability | marketing and finance | marketing dictionary | marketing language | marketing performance measurement | marketing theory | Marketing | Performance-Messung | Performance measurement | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Rechnungswesen | Accounting |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467211036626 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794234