Introducing reusable food packaging : customer preferences and design implications for successful market entry
| Year of publication: |
2024
|
|---|---|
| Authors: | Noëth, Esther ; Opstal, Wim van ; Du Bois, Els |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 33.2024, 7, p. 6507-6532
|
| Subject: | circular economy | customer preferences | design for circularity | market entry | reusable food packaging | Kreislaufwirtschaft | Recycling | Konsumentenverhalten | Consumer behaviour | Markteintritt | Market entry | Produktgestaltung | Product design | Ernährungsindustrie | Food industry |
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