Introduction: Building corporate identity, image and reputation in the digital era
TC Melewar, Charles Dennis, and Pantea Foroudi
| Alternative title: | Building corporate identity, image and reputation in the digital era |
|---|---|
| Year of publication: |
2022
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| Authors: | Melewar, T. C. ; Dennis, Charles ; Foroudi, Pantea |
| Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 3-8
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| Subject: | Marketing | Markenarchitektur | Brand architecture | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609365