Introduction: Country of origin effect : looking back and moving forward
Isaac Cheah, Ian Phau, and Gaetano Aiello
| Year of publication: |
2019
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|---|---|
| Authors: | Cheah, Isaac ; Phau, Ian ; Aiello, Gaetano |
| Published in: |
Country of origin effect : looking back and moving forward. - London : Routledge, ISBN 978-0-367-20188-3. - 2019, p. 1-2
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| Subject: | Markenimage | Brand image | Marketing | Konsumentenpräferenzen | Consumer preferences | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012008484