Introduction to marketing : theory and practice
Adrian Palmer
| Year of publication: |
2012 ; 3. ed.
|
|---|---|
| Authors: | Palmer, Adrian |
| Publisher: |
Oxford : Oxford Univ. Pr. |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXI, 542 S. : graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-19-960213-1 ; 0-19-960213-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009528553