Introduction to product management : theory and practice

Srinivas R. Pingali, Shankar Prakash, Jyothi R. Korem, and Kiran Pedada

Introduction to product management -- Market and product planning -- Market scanning -- Product proposition and financial planning -- Product design -- Digital product development -- Data strategy -- Supply chain management and production management -- Marketing enablement -- Promotions -- Distribution and sales enablement -- Customer relationship management -- Project management -- Responsible and sustainable product management -- Future proofing with a digital core.

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Year of publication:	2025
Authors:	Pingali, Srinivas ; Prakash, Shankar ; Korem, Jyothi R. ; Pedada, Kiran K.
Publisher:	London : Routledge
Subject:	Produktmanagement \| Product management \| Theorie \| Theory \| Management \| Produktionswirtschaft \| Production management
Description of contents:	Table of Contents [gbv.de]

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Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-003-54476-0 ; 1-003-54476-2 ; 978-1-040-22661-2 ; 1-040-22661-2 ; 978-1-040-22657-5 ; 1-040-22657-4 ; 978-1-032-50812-2 ; 978-1-032-89822-3
Other identifiers:	10.4324/9781003544760 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015186852