Introduction to the special issue: China and Chinese communities
Pia Polsa and QinQin Zheng
| Alternative title: | China and Chinese communities |
|---|---|
| Year of publication: |
2015
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| Authors: | Polsa, Pia ; Zheng, Qinqin |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 2, p. 163-166
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| Subject: | China | macromarketing | rural migrants | social capital | neo-liberalism | trade liberalization | brand meaning | media representation | wine | country image | Sozialkapital | Social capital | Handelsliberalisierung | Trade liberalization | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Landflucht | Rural-urban migration | Wein | Wine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286481