Introduction to the special issue on developing research methods and metrics in macromarketing
Julie V. Stanton, Beatriz DeQuero-Navarro, Christine Domegan, and Ben Wooliscroft
| Year of publication: |
2024
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|---|---|
| Authors: | Stanton, Julie ; De Quero-Navarro, Beatriz ; Domegan, Christine ; Wooliscroft, Ben |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 1, p. 74-80
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| Subject: | macromarketing | quantitative analysis | research methods | policy guidance | research agendas | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Marketingtheorie | Marketing theory | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467231222536 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584708