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Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
RĂ¼dell, Monique, (1993)
The role of affect in personal selling and sales management
Erevelles, Sunil, (2013)
Special issue: The role of affect in personal selling and sales management
(2013)
Dynamic capability and open-source strategy in the age of digital transformation
Fukawa, Nobuyuki, (2021)
The universality of the signal theory for products and services
Erevelles, Sunil, (2001)
The price-warranty contract and product attitudes
Erevelles, Sunil, (1993)