Introductory Pricing Strategies when Quality is Unobservable: The Role of Word of Mouth Communication.
| Year of publication: |
1990
|
|---|---|
| Authors: | Kennedy, P.W. |
| Institutions: | School of Economics, UNSW Business School |
| Subject: | consumers | enterprises | prices | information |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 34 pages |
| Source: |
Persistent link: https://www.econbiz.de/10005776961