Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Monika C. Schuhmacher, Sabine Kuester, Anna-Lena Hanker
| Year of publication: |
May 2018
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|---|---|
| Authors: | Schuhmacher, Monika C. ; Kuester, Sabine ; Hanker, Anna-Lena |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 22.2018, 4, p. 1850032-1-36
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| Subject: | Customer integration | market orientation | retailer orientation | new product success | incentive system | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Kundenintegration | Erfolgsfaktor | Success factor | Innovation | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919618500329 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011861624