Investigating antecedents of consumers' video-sharing behaviour on social media
Year of publication: |
2017
|
---|---|
Authors: | Oh, Sehwan ; Baek, Hyunmi ; Ahn, Joong-Ho |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 2, p. 83-102
|
Subject: | viedeo | video-sharing social media | engagement | viewer engagement | video content | hedonic | utilitarian | antecedents of video-sharing behaviour | video-sharing behaviour | YouTube | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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