Investigating consumer intention to use food delivery mobile applications : an Indian perspective
Nupur Arora and Parul Manchanda
| Year of publication: |
2023
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| Authors: | Arora, Nupur ; Manchanda, Parul |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 30.2023, 3, p. 407-433
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| Subject: | consumer innovativeness | effort expectancy | FDMA | food delivery mobile applications | habit | hedonic motivation | intention to use | moderator | partial least square | performance expectancy | PLS | price value | social influence | UTAUT2 | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Indien | India | Partielle kleinste Quadrate | Partial least squares | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2023.129367 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293985