Investigating consumer optimum stimulation level and exploratory online buying behavior
Claro G. Gañac
| Year of publication: |
2018
|
|---|---|
| Authors: | Gañac, Claro G. |
| Published in: |
DLSU business & economics review. - Manila : Univ., ISSN 0116-7111, ZDB-ID 2500625-3. - Vol. 28.2018, 1, p. 67-85
|
| Subject: | Optimum stimulation level | exploratory consumer behavior | online shopping | purchase decision model | variety-seeking | consumer innovativeness | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012263887