Investigating consumer word-of-mouth behaviour in a Chinese context
Xin Zhang, Liang Ma and Gao-Shan Wang
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, Xin ; Ma, Liang ; Wang, Gao Shan |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 30.2019, 5, p. 579-593
|
| Subject: | customer satisfaction | online shopping experience | social value | trust | word of mouth | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | China | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2017.1317587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199771