Investigating consumers' purchase resistance behavior to AI-based content recommendations on short-video platforms : a study of greedy and biased recommendations
Khoi Minh Nguyen, Ngan Thanh Nguyen, Nhu Thi Quynh Ngo, Ngoc Thi Hong Tran and Hien Thi Thu Nguyen
| Year of publication: |
2024
|
|---|---|
| Authors: | Khoi Minh Nguyen ; Ngan Thanh Nguyen ; Nhu Thi Quynh Ngo ; Ngoc Thi Hong Tran ; Hien Thi Thu Nguyen |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 23.2024, 3, p. 284-327
|
| Subject: | AI | biased recommendations | greedy recommendations | purchase resistance behavior | short video platforms | SSO model | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Systematischer Fehler | Bias | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2024.2375966 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049494