Investigating digital storytelling for the creation of positively engaging digital content
Nicholas Nicoli, Kine Henriksen and Marcos Komodromos and Dimitrios Tsagalas
| Year of publication: |
2022
|
|---|---|
| Authors: | Nicoli, Nicholas ; Henriksen, Kine ; Komodromos, Marcos ; Tsagalas, Dimitrios |
| Subject: | Digital discourse analysis | Digital storytelling | Engagement | Facebook | Social media management | Social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Narrative Methode | Narrative method | Digitalisierung | Digitization | Digitale Medien | Digital media | Web 2.0-Technologien | Web 2.0 technologies | Digitale Güter | Digital goods | Diskurstheorie | Discourse theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EMJB-03-2021-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362435