Investigating factors affecting Chinese tertiary students' online-startup motivation based on the COM-B behaviour changing theory
Lifu Li, Kyeong Kang and Osama Sohaib
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Lifu ; Kang, Kyeong ; Sohaib, Osama |
| Subject: | Chinese tertiary students | COM-B behaviour changing theory | Cooperative system | Live streaming platform | Online-startup motivation | Studierende | Students | China | Motivation | Verhalten | Behaviour | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JEEE-08-2021-0299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311160