Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets
Shahidul Islam, Mashiat Zahin and Shahida Binte Rahim
| Year of publication: |
2024
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|---|---|
| Authors: | Islam, Shahidul ; Zahin, Mashiat ; Rahim, Shahida |
| Published in: |
South Asian journal of business studies. - Bingley : Emerald Publishing Limited, ISSN 2398-6298, ZDB-ID 2887112-1. - Vol. 13.2024, 4, p. 505-526
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| Subject: | Consumer perceived value | Brand positioning | Brand loyalty | Emerging markets | Store image | Electronic home appliances | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Schwellenländer | Emerging economies | Markentreue | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SAJBS-04-2023-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015163751