Investigating installers' readiness to use mobile B2B communication : findings from Denmark
Morten Bach Jensen
| Year of publication: |
2008
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|---|---|
| Authors: | Jensen, Morten Bach |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 1/2, p. 51-62
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| Subject: | Lieferantenmanagement | Supplier relationship management | Mobiltelefon | Mobile phone | Handwerk | Skilled crafts | Informationsverhalten | Information behaviour | Dänemark | Denmark |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003763482