Investigating issues and challenges for customer involvement in business services innovation
Year of publication: |
2011
|
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Authors: | Nicolajsen, Hanne Westh ; Scupola, Ada |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 5, p. 368-376
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Subject: | Unternehmensberatung | Consultancy services | Ingenieurbüro | Engineering consultancy | Dienstleistungsqualität | Service quality | Innovation | Kundenintegration | Customer integration | Nordeuropa | Northern Europe |
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